What are some of the suggested audience pleasures for arthouse film?
Certain audiences find subtitles off putting but others believe people can focus more on the dialogue and the story as it is the focus point of the film. Also art house films that are foreign tend to appeal better as audiences find them more artistic and less like a film made for commercial purposes. These types of films tend to affect the viewer with psychological effects rather than actual reactions and make people think more.
Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
Many people find art house films off-putting as many of those films are foreign and therefore are presented with subtitles so when the film heavily relies on subtitles when there is a scene with a lot of dialogue, the audience states to be distracted from the main focus of the film. However, it is said that those types of films sometimes cross-over into the mainstream. An example being 'Crouching Tiger,Hidden Dragon' which had a budget of $17m and made an international box office of $213.5m (since 2010)
To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?
Arthouse film may appeal to older audiences more due to the films screening not being 'enough mainstream' for the younger demographic. The older viewer ship wants to see exotic films which multiplex cinemas do not show. However Arthouse screens are now implementing mainstream films into their shows so that can hopefully bring back audiences to watch a foreign film the next time. To add to this, Arthouse films narrative structure tends to be story driven rather than action driven which is one of the main reasons why a wider spectrum of audiences won't attend these screens.
What type of audience would A Field In England appeal to?
According to the BFI Insight Report:
'The primary audience was ABC1 18-25 years old, and frequent cinemagoers in the 25-35+ bracket, who might have already been aware of Wheatley's work.'
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