Institution: Brand Values

Coca Cola

• Coca Cola is one of the most recognisable companies in the world. It is a manufacturer of soft drinks and their advertisements are said to be the most effective as the company made $46 billion in revenue in 2014. The lines of appeal that fit into this brand are: happy families, romance, culture, self importance and childhood. The company's main objective is to bring happiness and joy to families around the world but also to be the 1 drink choice.
• Bringing people together with Coca Cola.
• Childhood.

Apple

• Apple is one of the leading technology innovators in the world. They take a different approach with technology by making everything as simplified as possible. Their current most known product is the iPhone. The lines of appeal that relate to this brand are: rich, luxury, elite, successful career, self importance and desirability. Their main demographic is based around 18-34 years old as it's currently held at 56% of their customers.
• Technology made simple and consumer friendly.
• Successful.

McDonald's

• Being the most recognisable fast food chain in the world, it has grown even bigger with their restaurants being in all major cities. The company serves 68 million customers daily in 119 countries which shows how effective their brand identity (Golden Arches) really is. The lines of appeal that relate to this brand are: happy families, history,childhood and community.
• Delicious Food.
• Childhood.

Disney

• Disney is known for it's animation films such as Mickey Mouse and their theme park Disneyland. The company's lines of appeal are: childhood, happy families, art, dreams and fantasy. Disney primary target audience is children between 3-12 years old because everything they do contains children entertainment. The lines of appeal for Disney are: happy families, fantasy and dreams and luxury.
• Making dreams come true.
• Fantasy.

Adobe

• Adobe systems is an America multinational computer software company which is best known for it's products such as Photoshop and Premier Pro. It's main objective is to be able to provide cheap software packages to people around the world and make people learn. The lines of appeal for this company are: creative, luxury, innovative and self importance.
• Making anything possible.
• Creative.