MM50:
1)The
article brings up the fact that woman in the media of advertising are often
portrayed as perfect and with low body mass which makes people and society often
feel guilty about the fact that they have to look like them in order to
purchase the product and also this should be the way that they should look
also. However advertisers such as 'Dove' have accepted the Plus Size model and
banned 'zero-models' from their advertising campaigns to bring attention to
women of different sizes.
2) A
PERFECT 14.
3) The
differences between Mulvey's theory of the 'male gaze' and the 'female gaze' is
that the male gaze is explains how the media focuses on women (commonly in
films) about their appearance the sexuality and makes them a sexual object that
the male audience often wants to see and doesn't propose a woman being just a
person. In contrast to the Female gaze where it mainly focuses on the size of
the woman and their body mass which is quite similar to Mulvey's theory because
it suggests that if woman is not a certain size then she can't be seen sexually
by the audience.
4) I
believe that media advertisers should carry a more real representation of woman
to some extend because if advertisers started to go above the size 14 women
then viewers may find content unpleasant to watch however I do believe
advertisers should give women of different sizes a chance to represent certain
products. I think the media doesn't feature women of size 14 according to the
British average because advertising is all about selling a product and if the
advertiser can show you a false perception of yourself then they
will be able to sell the product because the audience will feel
encouraged and think that if they purchase it they can look like a super model.
Introduction:
The beginning of the article talks about the way in which representation is altered when being outputted by the media itself. The example of Magritte's pipe of which has a meaning to the artist is later changed by the media to actually represent the object more instead of focusing on the meaning. Further to this, in the mass media representation such as films and shows where an individual often has the decision to represent a person, location or event themselves which then has an impact on the audience and yet that one person made that choice to represent something a certain way which could be positively or negatively.
Representation and the mass media:
The article explains the 'assembly line' representation of the Duchess of Cambridge where the whole environment is controlled for the media such as her clothes and facial expression which all plays a part to encourage the media to give a positive representation. The media takes great care in a selection of photographs for publications and will go through a process of editorial such as cropping and Photoshop which changes the reality of the story for the audience. Also the idea of the 'gatekeepers' which essentially tell the audience what is positive and negative because they have the ability to make changes in photos/videos.
The how, who, why of representation:
Representation is used to adapt to the real life of people and the producers of the media want to communicate a message with the readers by meeting expectations of real life however they sometimes want to represent things in a different way and challenge the stereotypes. Also producers have control over the narrative they create which is what actual reflects on representation in the final outcome.
The main purpose of the representation is to describe a person, location or in fact anything that needs to be shown to a mass audience - and they for themselves can decide what is right and wrong or if it fits in with another thing. Generally representation is used to present what we should think of it. In addition to this, Barthes' theory of 'naturalisation' says that the media represents in common sense so we usually don't question it even if we perceive it to be bad.
Another Approach to ideology - the work of Stuart Hall:
Stuart Hall's 'Encoding/Decoding Model' basically states that when a person is presented with a piece of media they don't always accept it straight away but instead try to relate the media to their own beliefs or experiences so people will go to a negotiated position (Partially accept the meaning) or to the oppositional position (Completely reject the meaning).
Representation and new media:
We have created representations of ourselves by the clothes we wear and the things we do but we have different representations of how we look on social media platforms with each one being different. Everyone has a range of ways they represent themselves and people such as Youtubers have tendency to hide their representation of being an online celebrity and instead try to present themselves as normal and casual to their audiences because they want to be related to.
An Example: Representing National Identity in Old and New Media:
Newspaper which represent national identity are positively reinforcing people's identity in the country which is good because it reminds everyone who they are. The old media is practically the same as the new one as it is always trying to create representation however it seems that the old newspapers aimed to inform people more about who they were and not who other people were with the exception of iconic figures such as Churchill and the Queen which do not compare slightly with what we see in the new media with often front pages reminding us of conflicts between celebrities.
My Representation:
I represent myself positively in the media by posting photos of what I do in my life but keep personal information private and don't share a lot of detail about my life. I don't use social media much with the exception of Instagram where I express myself with images.
Power regarding Representation in the media:
Institutions have all the power over the audience because they are the publishers and the audiences can only influence them so much but even then they always finalise the publications and make the final statements - this goes back to idea of the 'gatekeepers' where they are in charge of representation and not the audiences.
Representation and the mass media:
The article explains the 'assembly line' representation of the Duchess of Cambridge where the whole environment is controlled for the media such as her clothes and facial expression which all plays a part to encourage the media to give a positive representation. The media takes great care in a selection of photographs for publications and will go through a process of editorial such as cropping and Photoshop which changes the reality of the story for the audience. Also the idea of the 'gatekeepers' which essentially tell the audience what is positive and negative because they have the ability to make changes in photos/videos.
The how, who, why of representation:
Representation is used to adapt to the real life of people and the producers of the media want to communicate a message with the readers by meeting expectations of real life however they sometimes want to represent things in a different way and challenge the stereotypes. Also producers have control over the narrative they create which is what actual reflects on representation in the final outcome.
The main purpose of the representation is to describe a person, location or in fact anything that needs to be shown to a mass audience - and they for themselves can decide what is right and wrong or if it fits in with another thing. Generally representation is used to present what we should think of it. In addition to this, Barthes' theory of 'naturalisation' says that the media represents in common sense so we usually don't question it even if we perceive it to be bad.
Another Approach to ideology - the work of Stuart Hall:
Stuart Hall's 'Encoding/Decoding Model' basically states that when a person is presented with a piece of media they don't always accept it straight away but instead try to relate the media to their own beliefs or experiences so people will go to a negotiated position (Partially accept the meaning) or to the oppositional position (Completely reject the meaning).
Representation and new media:
We have created representations of ourselves by the clothes we wear and the things we do but we have different representations of how we look on social media platforms with each one being different. Everyone has a range of ways they represent themselves and people such as Youtubers have tendency to hide their representation of being an online celebrity and instead try to present themselves as normal and casual to their audiences because they want to be related to.
An Example: Representing National Identity in Old and New Media:
Newspaper which represent national identity are positively reinforcing people's identity in the country which is good because it reminds everyone who they are. The old media is practically the same as the new one as it is always trying to create representation however it seems that the old newspapers aimed to inform people more about who they were and not who other people were with the exception of iconic figures such as Churchill and the Queen which do not compare slightly with what we see in the new media with often front pages reminding us of conflicts between celebrities.
My Representation:
I represent myself positively in the media by posting photos of what I do in my life but keep personal information private and don't share a lot of detail about my life. I don't use social media much with the exception of Instagram where I express myself with images.
Power regarding Representation in the media:
Institutions have all the power over the audience because they are the publishers and the audiences can only influence them so much but even then they always finalise the publications and make the final statements - this goes back to idea of the 'gatekeepers' where they are in charge of representation and not the audiences.
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