What is the top of the page promoting?
The top banner of the facebook page is promoting the film but also the release of the film on DVD an Blu-ray.
Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.
1) News about the Brit Awards show, presents the target audience with an exciting event that can appeal to a much older generation as they can see if the film will win any awards.
2)BFI film academy post allows the younger audience who are interested in Ben Drew's approach to filmmaking give them a chance too for those who are passionate about making films.
3)Revolver Entertainment post is an example of cross promotion towards the film distributor and aims at the audiences who'd like to learn more about the production aspect of the film and how it was made.
4)Plan B shortlist Mercury Music Prize post focuses on the audiences who truly like Plan B's music and not just watch the film for what it is.
5)iLL Manors DVD promotion post aims at all audiences who wish to watch the film again after its theatrical release.
Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).
1)Mercury Prize awards post allows users to interact and vote/comment if Plan B on what they think Plan B will win.
2)HMV Signing post invites people on the page to talk about the film and the stars which feature in it.
3)Post asks about which scene had the most impact on the audiences and gets instant replies with people talking about the film.
How did the institution use the Facebook page to promote the film's release in May/June 2012?
Both the official page and Revolver Entertainment themselves cross promoted the film by interacting with the audience such as asking questions about the film and how it had an impact on them.
Ill Manors Twitter feed
How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?
The twitter feed promotes the film in all aspects such as the DVD promotion of the film but it also links the film to events in time of the tweets so when Plan B was accepting music awards, the twitter page would link him to the iLL Manors campaign within the tweets etc.
What hashtags are used on the Ill Manors Twitter feed?
#IllManors
#HMVSigning
Find celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
Ed Skrein - Actor in the film helps to reach audiences and promote the film because he was actually in it.
How has the Ill Manors Twitter feed used pictures to help promote the film?
The twitter page provided the audience with behind the scenes pictures from the film so that people can be more involved with the the filmmaking part of it. Also the twitter page has graphics of the DVD release to promote it visually.
How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)?
The twitter page displayed retweets of the public purchasing their copies of the film and they also used this time to promote and 'hype' people before the release of certain content related to the film. The page also posted reviews of the film from review sites such as imdb and amazon.
Instagram: Not Available.
How was the planbuk YouTube channel used to promote the Ill Manors film?
The Planbuk channel was used to promote Plan B's music that was featured thoughout the iLL Manors film. This channel promoted the music which highlights from the film which encouraged audiences see the film.
Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.
The Planbuk youtube channel cross promotes the music made by Ben Drew and allows both platforms of the music and film to relate to each other and have an impact on the people watching the film and the people listening to the music.
What links to other social networking sites can you find on the planbuk channel homepage?
iTunes
Soundcloud
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